This folder contains correspondence and other documents relating to the promotion of Edison storage batteries. Included are "talking points" and other promotional descriptions, many in Edison's hand; advertisements printed for the Edison Storage Battery Co.; and material regarding an "ideal tour" up Mount Washington in New Hampshire made by two automobiles equipped with Edison storage batteries. Also included are items concerning the plans of advertising executive, Converse D. Marsh, to promote the use of Edison batteries in cooperation with electrical manufacturers and central stations. Among the correspondents are Frank L. Dyer, vice president and general counsel of the Edison Storage Battery Co.; Leonard C. McChesney, head of the Advertising Department; and William G. Bee, sales manager.
Approximately 40 percent of the documents have been selected. The items not selected include letters, telegrams and memoranda regarding each leg of the Mount Washington tour; unsolicited inquiries; letters of transmittal and acknowledgment; and documents that duplicate information in selected material.